We Are Obsessed With Productivity
Everybody around us is talking about productivity and that is putting an incredible amount of pressure on us.
Last week, I was killing some time scrolling through my Twitter feed and I came across a very interesting product.
It was not a SaaS product or a gadget. It was a drink! ('World's first productivity drink' according to the website)
Yes! A drink that helps you focus and more productive.
My first reaction was "Whaaaaaaaat!"
Magic Mind, a company that sells the productivity drink in the same name, uses a blend of carefully chosen amino acid extracts and natural ingredients like mushrooms, turmeric, ashwagandha, and honey to create a drink that improves your cognition and helps you focus. The drink that is available in packs of 15 and 30 is getting sold in seconds.
This is a clear indication of how obsessed we are with productivity.
We want every second of our lives to make sense. To amount for a cause; To make us better.
The topic of productivity is creating a lot of pressure on us.
When everybody around us is talking about productivity tools, tips and tricks, side projects, the constant hustle, morning routines, and time management tips, we feel pressurized and undermine ourselves thinking that we are far behind in the race.
Let's say you're walking on the road and you see another person walking in front of you. You won't walk or run past the person and tell them that you beat them in the race. That would be ridiculous, right? Comparing yourself with how productive another person is exactly that.
Being productive is not a race. It is like sugar. Everybody needs a different amount and some might not even need it.
With new productivity apps and techniques launching and being talked about every day, we're often tempted to try everything. In our quest to become more productive, we waste so much time trying to figure out what's the best way to be more productive!
There was a time I used Google Docs (writing short stories and novels), Notion (blogs), Dynalist (personal notes), Obsidian (for work notes). I wanted the best of every productivity tool and I was in a deep mess when I looked around.
Now, I use Notion for managing my blog and Google Docs for everything else.
Productivity advice should always be taken with the pinch of salt. Spend some time and decide on one productivity routine or tool, and stick to it. It can be rough in the beginning. But, you'll eventually do better.
Always keep in mind that our fathers and grandfathers were successful without productivity apps or techniques. They never needed a to-do list or a project management app. It is us who claim that we can't imagine our day without a to-do list.
What I'm trying to say is, don't push yourself too hard. It is okay to sit back and relax. It is okay to leave a few items on your to-do list. It is okay to take a walk and calm yourself.
And, I've got nothing against the productivity drink. If you like it, go ahead and buy it. But, always make sure that you're not becoming obsessed with productivity and productivity tools! Productivity can even be achieved with a pen and paper.
New Launch Alert
Last week I launched my second blog "The Weekend PM", a biweekly blog where I teardown SaaS products and rebuild them based on user feedback.
I've spent the last 6 years in the SaaS space as a Senior Technical Writer and a Product Marketer. During this time, I've learned a lot about building products. But, I realized that I don't have enough hands-on experience in building user experiences that 'wows' an end-user.
When I started 'Endangered', I wrote a couple of pieces where I analyzed products like cure fit, BigBasket, and Zomato from a user's perspective, and they were received well.
Apart from the reception, I found the process very exciting! I had a lot of fun researching the product experience.
In order to pursue that excitement and to write more, I launched The Weekend Product Manager, a bi-weekly blog that will feature product teardowns, and useful articles about product marketing, user experience, and UX writing.
My first post on Google Pay got published on the UX collective and was read over 3000 times within a span of 4 days. I also got the first 50 subscribers for the new blog.
If you’re interested in learning about SaaS, product design, or product marketing, check out ‘The Weekend PM’